Barenbliss

Barenbliss is a vibrant and joyful K-beauty brand founded by Korean makeup artist Jina Kim. From July to September 2023, Barenbliss faced challenges with insufficient mentions and presence on TikTok in Malaysia.

To address this, we activated 135 KOCs to review and spread awareness of their products on TikTok. This strategy leveraged KOCs contents, creating UGC featuring Barenbliss products and the brand utilized the contents for ads and boosting. This approach significantly enhanced Barenbliss's visibility and engagement on TikTok in the Malaysian market​.