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As a global tech brand, HP Malaysia wanted to speak directly to Gen Z and young professionals through creative, educational TikTok content. Our monthly KOL seeding strategy centered around creators in design, productivity, and student niches, producing content that showcased HP products as tools for creativity and efficiency. This campaign succeeded by focusing less on specs and more on use-case storytelling—from “day-in-my-life” edits to design tutorials—positioning HP as a lifestyle enabler rather than just a hardware brand.