HSBC

As a financial institution with a focus on youth and working professionals, HSBC Malaysia partnered with us to humanise their offerings through Instagram KOL content. Through monthly seeding, we crafted finance-related content that was lifestyle-centric yet subtly informative—covering topics like budgeting, travel savings, and goal planning. The campaign resonated because it shifted the conversation away from jargon, instead focusing on real-life applications of banking tools and perks.