HSBC

HSBC Group's presence in Singapore began in 1877 and today it offers a wide range of banking and financial services, positioning itself as a key player in the sector. As the leading international bank for ASEAN, HSBC Singapore serves as a hub for wealth, regional wholesale, sustainability, and digital innovation.

The collaboration aims to drive awareness through diverse content created by KOLs, including videos, photos, and interactive AR Filter technology. By utilizing various styles and formats, the KOLs effectively convey campaign messages, leaving a lasting impact on their audience.