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As a legacy brand trusted by generations of parents, Mothercare approached us to enhance their KOL visibility during key retail moments—events, promotions, and new launches. We developed a KOL marketing strategy rooted in genuine storytelling, identifying parent creators whose lifestyles aligned seamlessly with the brand’s values. By spotlighting real parenting journeys and product experiences, we created emotionally-driven, high-retention content that built credibility while driving foot traffic and product interest. What worked was the empathetic tone and trust we helped establish between brand and audience—a critical factor in the parenting category.