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Music Bliss is a favourite among musicians in Malaysia, offering a wide range of instruments and gear. To expand their digital footprint, we executed a TikTok KOL campaign that fused performance-based content with product showcases. By working with niche music creators—guitarists, drummers, vocalists—we turned each feature into a mini jam session or unboxing moment. This niche focus allowed us to connect deeply with the target audience, while still achieving broad reach through musical creativity.