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OXY continues to lead the Malaysian acne-care category among teens and young adults. We partnered with them for a monthly TikTok KOL content seeding strategy, with a focus on educational and relatable skincare narratives. By pairing the brand with micro and nano creators who could showcase real skincare journeys, product trials, and myth-busting content, we helped OXY shift perception from a clinical brand to a trusted daily companion. Consistency was key—the monthly cadence allowed OXY to own the skincare conversation over time, especially during back-to-school seasons and exam periods when skin stress spikes.