Panasonic

Panasonic was established in 1918 by its founder, Konosuke Matsushita, and has been committed to the progress and development of society and the well-being of people through its business activities, thereby enhancing the quality of life throughout the world.

This campaign revolves around introducing their latest water heater series to the Malaysian market. Cotebas Interactive was in charge to invite TikTok KOLs to install the latest water heater series in their house to shoot contents according to the provided direction, and post on their respective TikTok accounts.