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Renowned for its personalised photo gifts, Photobook Malaysia needed to sustain top-of-mind awareness in a competitive, seasonal market. Through consistent TikTok KOL content seeding, we helped turn product features into emotionally resonant stories—whether it was a birthday gift unboxing or a wedding memory book reveal. Our success came from aligning with creators who could deliver sincere, story-led content that felt intimate yet shareable, ultimately inspiring viewers to create their own personalised memories.